Comprehensive Privacy Policy & Data Protection Framework

Effective Date: May 7, 2026

Welcome to Yelklo.com (“we,” “our,” or “us”). Yelklo operates as a premier Indian Digital News Agency and Intelligence Network, delivering real-time, data-driven reporting on National News, Business & Finance, Artificial Intelligence, Automobiles, and Health & Wellness.

As a registered digital media organization operating from India, protecting the privacy of our readers, subscribers, and sources is our absolute priority. This highly detailed Privacy Policy explains how Yelklo collects, uses, processes, and safeguards your personal data when you visit our platform. This framework is constructed in strict compliance with the Digital Personal Data Protection Act, 2023 (DPDPA) of India, the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and aligns with global standards like GDPR and CCPA to accommodate our international audience.

1. Scope of This Policy

This policy applies to all information collected through the Yelklo.com website, mobile applications, newsletters, and any related digital services (collectively, the “Services”). It does not apply to any third-party websites, external applications, or services linked to our platform, which are governed by their own respective privacy policies.

2. Information We Collect

To provide a seamless, personalized, and high-quality news consumption experience, Yelklo collects information through the following extensive mechanisms:

A. Information You Voluntarily Provide

Account Registration & Subscriptions: When you subscribe to our daily news briefings, premium market intelligence newsletters, or create an account, we securely collect your name, email address, phone number, and basic demographic information.
Interactive Features: When you leave comments on news articles, participate in public opinion polls, or contact our editorial desk, we collect the content of your communications and any associated metadata.
Tip-offs and Whistleblowing: If you securely submit news tips or documents to our journalistic team, we collect the provided data. Source protection and anonymity are strictly governed by our editorial confidentiality protocols.

B. Information Automatically Collected

Device & Technical Data: Our servers automatically record information such as your Internet Protocol (IP) address, browser type, operating system, device identifiers, and mobile network information.
Usage Data & Analytics: We track how you interact with our platform. This includes pages visited, time spent on specific articles (e.g., Stock Market analysis vs. Health news), click-through rates, and referring URLs. This helps our intelligence engine understand trending national and global topics.
Location Data: We may collect generalized location data (e.g., city or state derived from your IP address) to serve localized Indian news content, regional alerts, and relevant geographic advertisements.

3. Journalistic Exemption & Public Interest Processing

As a recognized digital news publisher, Yelklo.com gathers and processes certain personal data as part of its journalistic, reporting, and news-gathering activities. Data processed exclusively for journalistic purposes and in the public interest is subject to specific exemptions under the DPDPA 2023 and the Constitution of India. We meticulously balance the right to individual privacy with the public’s fundamental right to freedom of information and expression.

4. How We Use Your Information

We process the collected data for the following essential and operational purposes:

News Delivery & Personalization: To deliver real-time news articles tailored to your reading history and preferences across our various categories.
Service Optimization: To test new website features, analyze user trends, and optimize our platform’s architecture for faster load times during breaking news events.
Communication: To send you editorial newsletters, breaking news alerts, administrative updates, and security notices.
Security & Fraud Prevention: To detect, prevent, and address technical issues, spam, cyber-attacks, and unauthorized access to the Yelklo network.
Legal Compliance: To comply with applicable laws, court orders, and lawful requests from Indian regulatory and enforcement authorities.

5. Google AdSense, Cookies, and Tracking Technologies

Yelklo.com relies on advertising revenue to sustain its independent journalism. We utilize cookies (small text files stored on your device) and web beacons to enhance user experience and serve relevant ads.

Essential Cookies: Required for the basic operation of the website, such as user authentication and network security.
Analytical Cookies: Used to understand traffic sources and user behavior across our financial and tech intelligence sectors.
Google DoubleClick DART Cookie: Google, as a third-party vendor, uses cookies to serve ads on Yelklo.com. Google’s use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google Ad and Content Network Privacy Policy at https://policies.google.com/technologies/ads.

6. Affiliate Marketing Disclosure (FTC & ASCI Compliance)

In addition to display advertising, Yelklo.com participates in various affiliate marketing programs. When reviewing tech gadgets, AI software, or automobiles, we may include affiliate links. If you click on these external affiliate links and make a purchase, we may receive a commission at no extra cost to you. Affiliate networks may use cookies to track your clicks and attribute sales. This tracking is done entirely in accordance with the privacy policies of the respective affiliate networks.

7. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your data only under the following strict circumstances:

Trusted Service Providers: With third-party vendors (e.g., cloud hosting, email delivery, analytics) who assist us in operating our news platform under strict confidentiality agreements.
Legal Requirements: If mandated by law, court order, or government request in India, we may disclose information to protect our legal rights, investigate fraud, or defend against legal claims.
Business Transfers: In the event of a merger, acquisition, or sale of Yelklo.com assets, user information may be transferred as part of the business assets.

8. Data Security and Retention

Yelklo.com employs enterprise-grade administrative, technical, and physical security protocols to protect your data from unauthorized access, alteration, or destruction. We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, including satisfying any legal, accounting, or journalistic archiving requirements under Indian law.

9. Your Data Protection Rights (DPDPA, GDPR & CCPA)

Depending on your location, you hold significant rights regarding your personal data:

Under the Indian DPDPA (2023): The right to access, correct, update, or erase your personal data, the right to grievance redressal, and the right to nominate a representative.
Under GDPR (For European Users): The right to data portability, the right to object to processing, and the right to withdraw consent at any time.
Under CCPA (For California Users): The right to know what personal data is collected, the right to delete personal data, and the right to opt-out of the sale of personal data (Note: Yelklo.com does not sell personal data).

10. Children’s Privacy

Yelklo.com’s news content is designed for a general adult audience. We do not knowingly collect personally identifiable information from children under the age of 18 without parental consent. If a parent or guardian believes their child has provided us with personal data, please contact us immediately, and we will take swift action to remove such information from our databases.

11. Grievance Redressal (Compliance with IT Rules 2021)

In accordance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, Yelklo.com has appointed a Grievance Officer to address concerns regarding data privacy, copyright violations, or editorial content. Any complaints or queries should be directed to our official contact channels. We are committed to acknowledging and resolving grievances within the legally mandated timeframes (typically within 15 days of receipt).

12. Changes to This Privacy Policy

As our digital intelligence network and the legal landscape evolve, we may update this Privacy Policy from time to time. We encourage our readers to review this page periodically. Continued use of Yelklo.com after any modifications constitutes your acknowledgment and acceptance of the updated policy.